PSA Peugeot Citroen SA: Integrating Risk into Corporate Strategy
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTA096 |
Electronic Format: Rs.
300;
Courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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08 Pages |
| Period |
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2004 |
| Organization |
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PSA Peugeot Citroen (Peugeot) |
| Pub Date |
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2004 |
| Teaching Note |
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Not Available |
| Countries
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Europe |
| Industry |
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Vehicle Manufacturing |
Abstract:
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PSA Peugeot Citroen (Peugeot) is the second largest passenger car and commercial vehicle manufacturer in Europe. Peugeot makes cars and light commercial vehicles under the Peugeot and Citroen brands. Other products include motorbikes, scooters, and light-armoured vehicles. Peugeot also offers parts transportation and logistics and financial services to dealers and customers. The company faces many risks: hazard, legal, regulatory, foreign exchange, interest rate, credit and liquidity. The case outlines these risks and the mechanisms Peugeot employs to deal with them. MBA students, as part of a business strategy course, will find the case useful in understanding the various approaches to risk management.
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Contents:
Keywords:
PSA Peugeot Citroen, Risk, Corporate strategy, Hazard risks, Risk management, Financial risks, Foreign exchange risks, Interest rate risk, Liquidity risk, Credit risk, Vehicle manufacturer, Passenger car
PSA Peugeot Citroen SA: Integrating Risk into Corporate Strategy
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